Competitors, friends, and supporters attended every aspect of the event, including the merchandise. We must admit, establishing a retail brand for a three-day event is quite challenging! It is even more difficult to ensure that everyone gets the opportunity to purchase those items with minimal left over. With that, we decided to set up a FOTC pop-up store to expedite sales beyond our wildest expectations. We are absolutely thrilled by the overwhelming love, smiles, and compliments we have received for our creations.